In this module, you’ll apply what you’ve learned from steps 2-4 to capture new research questions, create an engagement plan and identify the formats, distribution tools and platforms that fit with how the people you want to act consume information and make decisions.
Capturing New Research Questions
Once you’ve identified the change you’re trying to make, who can make that change, the systems that are creating the context for change, you may have found that you’ve identified research questions that are highly specific to supporting your strategy that you’ll want to add to existing survey protocols you’ve used before. and the format for the product you’re working on will be much easier.
And–most importantly–which decisions are they in a position to make that could increase or decrease forced labour or child labour? What data do they need to make those decisions?
You can gather this information through interviews, focus groups, and observation. If others in the sector have conducted similar research, you might interview them. You could also use the approach used by franchises around the world–look at where others who are working on the issue are communicating, and go there, too.
Use this worksheet to capture those research questions, and to think about where and how the insights they generate will be most useful.
