Through this process, you’ve spent a lot of time identifying specific people who are poised to take action. You’ve also identified their worldviews, moral values and identities and their existing habits. As you think through your plan for engaging those individuals, you’ll also want to think about which of the six spheres they’re working within, and the arrows you drew from other spheres that can affect them.
All of this will be invaluable as you create your engagement plan. Use this worksheet to hone your plan for building engagement with the product you’re developing. Once you’ve completed the worksheet, use this template to write up your plan.
