MODULE 2 – START HERE: Intro & Worksheet

OBJECTIVE:

Ensure your strategy is driving your story

WHO THIS IS FOR:

Internal project leaders and communicators

TIMELINE:

Before identifying story consultants or starting the creation process


In this section, we will explicitly identify why we need a story and for whom should that story be shared to best accomplish your goals. We will ask you to think strategically and begin to articulate, for yourselves and your story creation collaborators, what you hope to accomplish by sharing this story.

We ask that you go through each of these questions, individually or working in a collaborative group, and have provided a Word-based template below that you may download and amend as you work your way through the questions. The editable documents are provided to help you record your thoughts as you work your way through the tool and each of the questions aligns with one of the module sections (e.g. 2.2, etc.)

There may be times where you will have to duplicate segments of the editable documents, you may do that by copying and pasting the prompts again where needed.

Each of the sections in this module gives additional information for the questions on the worksheet that you may download above, or preview below. Answer each question on the worksheet as you go through each lesson.

• Download the Editable Worksheet

In addition to the editable Word version, we have provided a PDF that you may opt to print out and write on by hand ( download the PDF worksheet):

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