How to use this guide
4 September 2023
We’ve shared the power of story and alluded to why the most effective organizations embrace story in their paths toward change. You may have also noticed that we use a slightly different frame than what you may hear typically connected with story: we believe the most strategic stories are “built” not simply “told.”
In the subsequent sections we walk you through a process to use the insights we’ve gleaned from our years of research to activate what science tells us about how to effectively build stories that drive change.
It’s important to keep in mind that the worksheets are tools to help you record your analysis and responses to the questions posed by the tool, not a substitute for the tool. For segments with worksheets, download that worksheet and use it to answer the questions (some may find the most success in printing and physically writing them down).
As you work your way through the responses, you may find it helpful and necessary to narrow your response to one goal/area and then complete the story building tool ideation process for each of those (e.g. you will be asked to identify a path for change, and in doing so you may realize you have multiple paths for change. Complete the story building process for each path.)
In the subsequent sections we walk you through a process to use the insights we’ve gleaned from our years of research to activate what science tells us about how to effectively build stories that drive change.
Using this tool
This tool is best utilized by thinking about each prompt in turn throughout the process step-by-step for the first couple of stories that you employ the tool for. Once you become more familiar with this methodology of building stories, you can use this site as a resource and a reminder.It’s important to keep in mind that the worksheets are tools to help you record your analysis and responses to the questions posed by the tool, not a substitute for the tool. For segments with worksheets, download that worksheet and use it to answer the questions (some may find the most success in printing and physically writing them down).
As you work your way through the responses, you may find it helpful and necessary to narrow your response to one goal/area and then complete the story building tool ideation process for each of those (e.g. you will be asked to identify a path for change, and in doing so you may realize you have multiple paths for change. Complete the story building process for each path.)
|
PREV On Stories |
NEXT MODULE 2 – START HERE: Intro & Worksheet |