The Future of Work and Lifelong Learning

Improving the attractiveness and social perception of apprenticeships

This report was compiled under the ILO’s research project – Apprenticeship Development for Universal Lifelong Learning and Training (ADULT) – funded by the Government of Flanders. The project aims to explore how apprenticeship systems are being modernised and transformed to promote and enable lifelong learning and decent work for youth, adults, and older workers (both employed and unemployed). The research paper titled “Improving the attractiveness and social perception of apprenticeships” explores reasons why apprenticeships are sometimes regarded as unattractive or low status career choices. It also highlights the experiences and lessons learned from the initiatives taken by various countries in improving the attractiveness of apprenticeships. These include structural changes and enhancements to apprenticeship programs, as well as better promotion of apprenticeships to potential apprentices and those who advise them.