What is most important to them?
4 September 2023
The most effective strategic communication aligns your interests with the interests of the actors for whom you are trying to ask to modify their behavior.
Before you start to design your stories, it’s important to do a deep dive on what it appears that the actor cares about most.
If you can align your story to reinforce or frame the action you wish them to complete as a way of helping them solve a problem they have, you will probably have more success than if you come to them to solve a problem you have.
Before you start to design your stories, it’s important to do a deep dive on what it appears that the actor cares about most.
If you can align your story to reinforce or frame the action you wish them to complete as a way of helping them solve a problem they have, you will probably have more success than if you come to them to solve a problem you have.
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