Advancing social justice, promoting decent work
ILO is a specialized agency of the United Nations
English
Unlock the demand for your products: How to deliver what your clients see as value
This training builds on the Facility’s recent work on how to improve client value from inclusive insurance. Participants will be equipped with the Facility’s PACE tool, which stands for four key pillars of customer value – Product, Access, Cost, and Experience. It looks at the added value of insurance products to their clients by comparing them to competitive products and alternative means of offering protection from similar risks.
Define and unpack various elements of a client value proposition for inclusive insurance
Practice comparing one value proposition to another
Describe how small changes in product design can make a difference
Learn how to conduct a PACE review
Identify opportunities for integrating clients’ perspective into their operations
Define an action plan for implementing a PACE review in their own organization
Target audience
The main target audience of this course are individuals involved in delivering inclusive insurance to clients, marketing managers, senior executives, consultants. It is also interesting for all inclusive insurance practitioners.
Methodology
The interactive sessions of the course utilize large group discussions, case study analyses, group presentations and plenary discussions, debates, institutional group activities and interviews, small group role play and word café sessions. Participants will be given an opportunity for hands-on experience of the PACE client value assessment tool as they apply it to one of their own products.
