Advancing social justice, promoting decent work
ILO is a specialized agency of the United Nations
English
Market research for inclusive insurance: Translating consumer insights into improved results
To improve their institution’s value proposition and outreach, inclusive insurance practitioners should understand and use market research effectively. This training is designed to increase a practitioner’s ability to gather consumer insights that can be translated into a product offering suitable to their Target audience, thereby increasing the probability of a profitable and sustainable inclusive insurance business model.
Analyse the risk management needs and coping strategies of emerging consumers
Identify key determinants of emerging consumers’ demand for insurance
Determine how market research can improve an institution’s client value proposition and bottom line
Practice using a client value assessment tool called PACE to define research questions and translate results into practice
Select appropriate methods for specific research objectives
Test data collection and analysis techniques to identify success factors and pitfalls
Target audience
This course has been developed for inclusive insurance practitioners involved in product design and/or marketing. It is also of interest to senior executives wanting to make their institution more client-focused and staff involved in research and development, sales, customer care and marketing.
Methodology
This training uses the experiential learning approach via fieldwork exercises. Other interactions include group discussions, puzzle solving, case study analysis and role plays.
Duration
Four days (three days classroom, one day field)
Note: A blended version of this course comprising of 11 online lessons and a one-day face to face session is also available.
