Improve Your Exhibiting Skills: A Training Guide (IYES)
Improve Your Exhibiting Skills (IYES) is a training package for facilitators to enhance women's capacity to access and participate in trade fairs, in part through the organization of women-only trade fairs, as well as through their participation in regular shows and events.
The IYES guide is for facilitators to use in trade fair training workshops for women entrepreneurs. It was developed for organizations that work to improve market access for women in micro and small enterprises. By providing practical guidance on marketing, communications and promotional activities, the IYES guide aims to enhance women’s access to better quality market opportunities.