Bringing the fight against child labour to the streets of Jakarta, Indonesia

JAKARTA, Indonesia (ILO News) - In conjunction with the World Day Against Child Labour, the International Labour Organization (ILO), in collaboration with the Provincial Government of Jakarta and the United Nations Information Centre (UNIC), conducted a month-long public awareness campaign calling for stronger action to prevent and eliminate child labour.

Held from 7 July to 7 August, the campaign highlighted the importance of protecting children from child labour and ensuring their rights to education, health and development. It also sought to raise public awareness of the shared responsibility of governments, employers, workers, families and communities in preventing child labour and protecting children from exploitation.

The campaign messages were displayed and screened across public spaces in Jakarta through videotrons and TransJakarta shelters, bringing the call to end child labour to commuters and the wider public. During the month-long campaign, the messages generated an estimated 200 million views, significantly expanding the visibility of the campaign across the capital.

By using highly visible public spaces, the campaign aims to broaden awareness of child labour and encourage collective action to ensure that children are in school and protected from work that jeopardizes their health, safety or development.

The campaign builds on the momentum of the World Day Against Child Labour, commemorated globally each year on 12 June, and reinforces the ILO’s continued commitment to supporting Indonesia’s efforts to eliminate child labour and promote fundamental principles and rights at work.

Through the campaign, the ILO also emphasizes that ending child labour requires sustained collaboration among government institutions, workers’ and employers’ organizations, civil society, communities and other stakeholders. Such collective efforts are essential to address the underlying causes of child labour and help ensure that every child has the opportunity to learn, grow and realize their full potential.