Market Study and Marketing Strategy of Olive Sector in Irbid
The primary objective of this study was to identify windows of business opportunity within the Irbid olive sector that are likely to have a good marketing potential for women, entrepreneurs, as well as micro-to-small-scaled producers.
The study also aimed at identifying and describing the corresponding market segment(s), as well as devising a suitable marketing strategy that would ultimately lead to more effective community engagement.
