Bonus: Six Stories for Everyone

If you are struggling with stories to tell, or want to develop an arsenal of stories that you can have prepared for those impromptu moments for sharing stories, we suggest looking at the following themes to start. For this we draw on the work of Peg Neuhauser, a strategist and author of the out-of-print “Corporate Legends and Lore.” Neuhauser recommends each organization, and everyone in them, develop these six essential stories:

• How we started
• Our people
• Why we do what we do
• How we succeeded
• What we learned in defeat
• How the world will be different after we succeed

PREV Now, draw out your story

NEXT MODULE 4 – Build your format around your audience and not your needs