Emerging Insight: Seguros Bolivar designs versatile insurance product
19 July 2023
Seguros Bolivar is a Colombian insurance company that serves the needs of micro, small and medium-sized enterprises (MSMEs) and private consumers. Its insurance product “Tranquilidad Pymes” (“Peace of mind MSMEs”) offers a solution that caters to businesses of all sizes and economic activities. Tranquilidad Pymes focuses on simplicity and flexibility, ensuring that customers can easily understand and access their insurance coverage.
To create a product that suits everyone, Seguros Bolivar conducted market research and used digital tools to streamline its sales process. This approach guarantees that customers, regardless of the size of their business, can readily understand and purchase the insurance coverage they need. Seguros Bolivar has earned a reputation in the insurance industry for designing inclusive products. Tranquilidad Pymes is no exception, offering customized coverage options for specific customer needs and prioritizing customer satisfaction. Furthermore, the company recognizes and addresses emerging risks, such as cybersecurity, ensuring that customers remain protected in an evolving landscape.
By taking this customer-centric approach, Seguros Bolivar has challenged the perception that insurance is solely an expense. Instead, it positions itself as a trusted ally to MSMEs, supporting their technical capacities and helping them overcome challenges.
Read more about Seguros Bolivar and its product design history in our latest Social Finance Brief.
To create a product that suits everyone, Seguros Bolivar conducted market research and used digital tools to streamline its sales process. This approach guarantees that customers, regardless of the size of their business, can readily understand and purchase the insurance coverage they need. Seguros Bolivar has earned a reputation in the insurance industry for designing inclusive products. Tranquilidad Pymes is no exception, offering customized coverage options for specific customer needs and prioritizing customer satisfaction. Furthermore, the company recognizes and addresses emerging risks, such as cybersecurity, ensuring that customers remain protected in an evolving landscape.
By taking this customer-centric approach, Seguros Bolivar has challenged the perception that insurance is solely an expense. Instead, it positions itself as a trusted ally to MSMEs, supporting their technical capacities and helping them overcome challenges.
Read more about Seguros Bolivar and its product design history in our latest Social Finance Brief.