SCORE Indonesia launches social marketing campaign: Press release

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Organisasi Perburuhan Internasional - Jakarta
International Labour Organization – Jakarta

Tuesday, 30 October 2012
FOR IMMEDIATE RELEASE

DRAFT PRESS RELEASE

ILO to launch campaign to improve SMEs’ productivity and competitiveness

JAKARTA (ILO News): Small and medium enterprises (SMEs) make a major contribution to growth and job creation in Indonesia, providing 60 per cent of employment opportunities for both women and men. The key to sustainable economic development, which leads to effective poverty reduction, also lies in the development of SMEs that are competitive, resilient, and can continue to grow, even when market conditions are difficult.

Being small brings some advantages. SMEs can often be more flexible, innovative, and responsive to market demands than larger enterprises. However, their small size also makes SMEs particularly vulnerable to external shocks. So, in Indonesia, as in many other countries, SMEs have been finding it difficult to sustain operations in recent years due to, among other challenges, the global crisis and the new ASEAN China free trade area agreement.

To assist SMEs to be more productive, competitive and sustainable, the International Labour Organization (ILO) will conduct a workshop entitled, “Effective Ways, Tips and Tricks to Achieve High-Productivity in SMEs”, on Thursday, 1 November, at Balai Kartini, Jakarta. Those attending the workshop will be introduced to enterprise practices that can help unlock the vast untapped potential of SMEs to create growth and employment in Indonesia. The workshop will also serve as an introduction to the considerable benefits of responsible workplace practices for the productivity and competitiveness of SMEs.

The workshop will be conducted by the ILO, through its Sustaining Competitive and Responsible Enterprises (SCORE) programme. Launched in 2010, the ILO-SCORE programme is designed to help SMEs in Indonesia to boost quality and productivity, improve working conditions, and reduce their environmental footprint. In particular, it introduces SMEs to the productivity gains that can come from improvements in workplace collaboration and improved communication between employers and workers.

The workshop also marks the launch of the ILO-SCORE campaign to promote the importance of co-operation between workers and management as a source of mutual prosperity. The campaign, “Sukses Milik Bersama” (Success belongs to everyone) will be conducted in Jakarta and Makassar and aims to stimulate the desire among SME entrepreneurs, managers and workers, to improve enterprise practices and enhance teamwork in the workplace. Good workplace practices promoted through the campaign include, among others, the establishment of joint worker-management improvement teams, systematic approaches to safety and health, and practical ways to boost of productivity and reduce defect rates.

“ ILO is keen to support the efforts of Indonesian SMEs to compete and continuously improve their overall performance, despite the economic challenges they face. This campaign is a contribution to this effort. The campaign particularly aims to increase awareness of the fact that worker-manager cooperation and productivity go hand-in-hand. Cooperation costs nothing but can bring concrete benefits to enterprises, including quality and productivity increases, improved motivation, and reductions in work accidents and sickness absence. This is a key message that we want SMEs to take away from the campaign.” said Peter van Rooij, Country Director of the ILO in Indonesia.

As part of this campaign, a variety of communications tools will be used. In addition to the distribution of posters, brochures and flyers, radio talk shows and capsules will also be aired, to raise the awareness of all involved in SMEs of the good workplace practices that are easy to apply. The campaign will also use interactive social media, through twitter and facebook accounts: @SCORE_Indonesia and Score Indonesia, respectively. These social media accounts will be a source of important information and links to the campaign and also provide an interactive forum for SME owners, managers and workers to share experiences and relevant information.

The responsible workplace practices being promoted through this campaign have already been widely adopted by top international companies and, over the last two years, they have been successfully applied in Indonesian SMEs, with the assistance of the ILO-SCORE programme. They are based upon two renowned management approaches, lean management and Kaizen, but have been carefully selected and adapted to suit the Indonesian SME context.

The ILO-SCORE programme is funded by Funded by the Swiss State Secretariat for Economic Affairs (SECO) and the Norwegian Agency for Development Cooperation (NORAD). The programme is also supported by the Ministry of Manpower and Transmigration, the Indonesian Employers’ Association (Apindo), national trade union confederations and the Dharma Bhakti Astra Foundation. As of today, around 51 SMEs have participated in the pilot of SCORE training in Indonesia. Indonesia has been chosen as one of the seven countries where the global SCORE programme is being rolled out. The programme is also active in India, China, South Africa, Ghana, Viet Nam, and Colombia.


For further information please contact:

Januar Rustandie
National Programme Manager of ILO-SCORE
Tel.: +6221 3913112 ext. 118
Mobile: +62856 97058811
Email: [email protected]

Fasrul
National Programme Officer of ILO-SCORE
Tel.: +6221 3913112 ext. 162
Mobile: +62821 6052 7555
Email: [email protected]

Gita Lingga
Media Officer of ILO Jakarta
Tel.: +6221 3913112 ext. 115
Mobile: +62815 884 5833
Email: [email protected]

press release on SCORE's first social marketing campaign, launched in Indonesia.
SCORE supports small and medium-sized enterprises to grow and create better jobs.