Rapid market appraisal: a manual for entrepreneurs

Rapid Market Appraisal is a way for micro and small-scale entrepreneurs (MSEs) to collect market information to identify and develop new products or market products to new customers.

Content also available in: Bahasa Indonesia

All those who received RMA training improved their skills. After the training they were able to carry out their own market research and develop new products. They learned how valuable it is to talk to customers.