Market and skills systems analysis of the (eco-)tourism and hospitality sector in Tonga

The report highlights the significant potential of tourism as a driver of economic growth, employment, and community development, contributing 10–11.4% of GDP and employing over 1,400 individuals across accommodation, food and beverage, travel, cultural activities, and transport sectors. The study identifies critical challenges constraining the sector, including persistent skills gaps, labour shortages exacerbated by outward migration, underdeveloped vocational training, natural disaster impacts, limited tourism product diversity, weak infrastructure, and policy and regulatory inefficiencies. Key findings emphasize the need for a skilled and motivated workforce, improved industry-aligned vocational training, structured apprenticeships, and enhanced career pathways to retain talent locally. Market constraints, such as disaster-related infrastructure loss, seasonality pressures, and limited connectivity, further limit sector growth. The report recommends evidence-based policy interventions, investment in eco-tourism and strengthened public–private collaboration, streamlined licensing, and capacity building for tourism associations to create resilient, sustainable employment opportunities, diversify tourism offerings, and support Tonga’s long-term economic development.