A cashier at a cafe accepts payment through cashless, digital transactions utilizing a QR code.

Enterprise digitalization

Inclusive, Competitive and Responsible Digital Philippines (Digital-PINAS)

The project aims to reduce digital barriers, empower micro, small, and medium enterprises (MSMEs) with essential skills, and promote a rights-based regulatory landscape that nurtures growth and sustainability, driving inclusive, sustainable economic growth and positioning MSMEs and entrepreneurs at the forefront of a stronger, equitable economy.

A cashier at a cafe accepts payment through cashless, digital transactions utilizing a QR code. © Remar Pablo/ILO
Project details

1 July 2024 - 1 June 2027

United Nations Joint SDG Fund

PHL/24/02/UND

Philippines

Image
use of touch-screen computer to register and access information
Project updates

Project updates

Inclusive, Competitive and Responsible Digital Philippines (Digital-PINAS)

Micro, small, and medium enterprises (MSMEs) make up 99.6 per cent of businesses in the Philippines, but despite being regarded as a lifeline of the Philippine economy, MSMEs face challeges that hinder them from growing to their full potential. Among these challenges is the lack of access to positive and productive digital technologies.

The Joint Programme (JP) on Inclusive, Competitive, and Responsible Digital Philippines (JP Digital PINAS), aims to help pave the road for individuals, enterprises and communities at the margins to close the digital divide.

Collaboration and localization lie at the heart of JP Digital PINAS. Through the support of the United Nations (UN) Joint SDG Fund, Philippine government agencies, and participating UN agencies, the JP envisions a digital ecosystem where every MSME owner, up to the country's last mile, gets ahead thriving, competitive, and ready for the boundless digital marketplace that awaits them.

A cashier at a cafe accepts payment through cashless, digital transactions utilizing a QR code.
© Remar Pablo/ILO
© Remar Pablo/ILO
A cashier at a cafe accepts payment through cashless, digital transactions utilizing a QR code.

The pathway to impact will be built on a three-pillar strategy to localize digital solutions for businesses especially in remote and underserved areas:

Pathway to impact

Enhanced digital capabilities

Improved access to digital services and support

Gender responsive and supportive policy

By making the digital economy more accessible, profitable, and inclusive for all MSMEs - which provide over 65 per cent of the country's employment - they are positioned at the forefront of efforts to develop a stronger, more equitable economy. The three pillars of the JP are designed to have a synergistic effect where improvements in one area reinforce and amplify impact in others.

Woman weaver promotes her products on social media.
© Remar Pablo/ILO
© Remar Pablo/ILO
A woman weaver promotes her products on social media.

Key outputs of JP Digital PINAS:

  • Equip the target MSMEs with essential digital skills, knowledge, and tools, enabling them to navigate the digital landscape and leverage technology.
  • Train businesses on digitalization and financial inclusion; support export value chains with e-commerce links.
  • Operationalize hubs to offer internet access, e-commerce platform access, and business support services.
  • Create feedback mechanisms for more responsive and accessible digital services.
  • Advocate for policies and regulations that promote digitalization, encourage investment in capacity building, and ensure fair competition.
  • Improve government capacity to deliver efficient and accessible digital services relevant to MSMEs, building on existing e-government initiatives.

Project partners

Contact person

  • Photo of Katherine Brimon
    Katherine Brimon
    Senior Programme Officer

Digital PINAS is a joint programme that supports MSME digitalization by addressing policy, regulatory, and systemic barriers to digital inclusion. It is implemented by ILO, ITC, and UNDP in partnership with the DICT and other government agencies. All joint programmes of the Joint SDG Fund are led by UN Resident Coordinators and implemented by the agencies, funds and programmes of the United Nations development system. With sincere appreciation for the contributions from the European Union and Governments of Belgium, Denmark, Germany, Ireland, Italy, Luxembourg, Monaco, The Netherlands, Norway, Poland, Portugal, Republic of Korea, Saudi Arabia, Spain, Sweden, Switzerland and our private sector funding partners, for a transformative movement towards achieving the SDGs by 2030.

For further information, please contact ILO Manila via this email.

Related content

AI training opens doors for women entrepreneurs in the Philippines
trainers on AI mentor participants

Trade and digitalization

AI training opens doors for women entrepreneurs in the Philippines

Trade officials complete training to introduce AI tools for enterprises
Trade officials participate in a training using their computers and AI

Trade and digitalization

Trade officials complete training to introduce AI tools for enterprises

AI is changing the way we work - women and youth must not be left behind
A robot in a Japanese train station interacting with the public.

Opinion editorial

AI is changing the way we work - women and youth must not be left behind

From farm to jam: A dragon fruit entrepreneur’s sweet digital leap

Enterprise development and artificial intelligence

From farm to jam: A dragon fruit entrepreneur’s sweet digital leap

A young farmer’s journey to smarter agribusiness
A young woman farmer under a tree holding tomatoes

Enterprise digitalization

A young farmer’s journey to smarter agribusiness

Core skills in the age of artificial intelligence

Skills development

Core skills in the age of artificial intelligence

Artificial intelligence for digital novice enterprise training

Enterprise development

Artificial intelligence for digital novice enterprise training

New programme to close digital gap for 15,000 small businesses
a cashier accepts digital payment using a QR code

Enterprise development

New programme to close digital gap for 15,000 small businesses