Social media for labour law compliance toolkit: Designing strategic social media campaigns for labour inspectorates

The toolkit aims to guide labour inspectorates through the process of designing strategic communication campaigns using social media platforms.

The toolkit focuses on three scenarios:
1) Establishing a social media presence: Setting up institutional accounts on the most popular social media platforms, growing “followers” and generating and sustaining engagement;
2) Gathering information through social media platforms: Identifying target audiences and deploying innovative strategies to collect data from those users; and
3) Disseminating information through social media platforms: Planning and targeting content dissemination for maximum reach and leveraging social media to support.