The toolkit aims to guide labour inspectorates through the process of designing strategic communication campaigns using social media platforms.
The toolkit focuses on three scenarios:
Establishing a social media presence: Setting up institutional accounts on the most popular social media platforms, growing “followers” and generating and sustaining engagement;
Gathering information through social media platforms: Identifying target audiences and deploying innovative strategies to collect data from those users; and
Disseminating information through social media platforms: Planning and targeting content dissemination for maximum reach and leveraging social media to support.
