Case Brief #9: Bradesco

Some banks have started to develop partnerships with commercial outlets, such as shops or pharmacies, who provide a set of financial services on behalf of the bank. This model has been particularly successful in Brazil, where the number of bank branches remained stable from 2002 to 2011, but the number of banking correspondents experienced a 19 per cent annual growth rate. Find out about Bradesco’s experience using its extensive network of almost 47,000 banking correspondents to sell personal accident and funeral insurance.