Engaging the media and building media relations (In Vietnamese)
Part of the Technical Intervention Area Summary Notes of the ILO Mekong Sub-regional Project to Combat Trafficking in Children and Women.
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English
Journalism plays a significant role in shaping the court of public opinion. The various media set out to capture audience attention, inform, entertain, and ultimately act as leaders of public opinion.
In regards to trafficking, the media can serve as mass communication vehicles, navigating their audiences through the complexities of the key trafficking issues, whilst educating those potentially at risk. Their reports and publications also serve as an important resource for mobilizing, prompting and inspiring key partners, as stories on trafficking and particular organizations can reach a potential donor even before a proposal does.
In regards to trafficking, the media can serve as mass communication vehicles, navigating their audiences through the complexities of the key trafficking issues, whilst educating those potentially at risk. Their reports and publications also serve as an important resource for mobilizing, prompting and inspiring key partners, as stories on trafficking and particular organizations can reach a potential donor even before a proposal does.