World Day against Child Labour 2020

An advocacy-cum-awareness campaign for child labour elimination was organised jointly by ILO Project ‘Fundamental Principles and Rights at Work in Cotton Supply Chain Project’ and Government of Telangana on the occasion of World Day against Child Labour 2020.

Hon’ble Labour Minister Mr Chamakura Malla Reddy along with senior officials of the Government of Telangana releasing the Child Labour prevention poster
An advocacy-cum-awareness campaign for child labour elimination was organised jointly by ILO Project ‘Fundamental Principles and Rights at Work in Cotton Supply Chain Project’ and Government of Telangana on the occasion of World Day against Child Labour 2020.

At the event jointly organized by ILO and Government of Telangana, Hon'ble Labour Minister expressed the need of collaboration and affirmed the commitment to eliminate child labour in the state. The project priority to eliminate child labour in cotton supply chain was well demonstrated by key policy makers as Chief Secretary, Telangana, who in his video message on this occasion, reaffirmed the commitment towards elimination of child labour, particularly in supply chain in cotton and brick kiln in the state.

Considering virtual campaign due to COVID-19 induced challenges, an initiative was taken to mobilise the policy makers, implementers and inflencers of the state to get their messages recorded and circulated through mass media as well as social media for the largest outreach in the state. As a result, video messages of the Hon'ble Labour Minister and celebrities like actors, artists, social activists, etc, were produced jointly and disseminated widely. Key video messages were disseminated by Information and Public Relation Department of the Government of Telangana. Links for all the messages have been provided below for easy access.

Exclusive news segments and short video messages were developed to broadcast on leading Telugu channels TV9, ETV and T News. An exclusive interview with an official from Labour Department, Government of Telangana on collaborative strategy for child labour elimination was broadcast in the electronic media and can be accessed here.

Other highlights of the campaign are
  1. Outreach via Social Media: The Government of Telangana, Department of Information and Public Relation’s Twitter handle shared the WDACL Press Note and the short videos. It reiterated their commitment to the eradication of child labour and highlighted the contribution of ILO project ‘Fundamental Principles and Rights at Work in Cotton Supply Chain’.
  2. Outreach via electronic media: 20 short video messages against child labour, featuring senior government officials and other celebrities were broadcasted on social media channels like ETV Telangana YouTube.
    1. Chief Secretary, Government of Telangana, Mr Somesh Kumar 
    2. Labour Minister, Government of Telangana, Mr Chamakura Malla Reddy 
    3. Film Actor Akkineni Nagarjuna 
    4. Film Actor Kadambari Kiran Kumar
    5. Film Actress Jyothi 
    6. Film Actress Sana ….and many more on ETV Telangana YouTube.
  3. Outreach via Print Media/Newspaper: The poster release and the videos attracted attention in the regional newspapers like Namasthe Telangana, Andhra Jyothi, Saakshi and Eenadu.
  4. Release and dissemination of ILO WDACL 2020 Poster: Honourable Labour Minister, Government of Telangana, released the regionally adapted ILO WDACL poster on June 12, 2020 and reinforced the message that every child must go to school. The translated posters were disseminated to all 33 Districts for display in the Government offices and other important community places in the state for wider outreach. The posters were also shared with Trade Unions for virtual dissemination in the state.
  5. Awareness meeting in Department of Labour, Government of Telangana: An awareness generation face-to-face meeting was also organized and attended by senior government officials and members of 18 NGOs. The support of Labour, Police, Education and other line departments as well as ILO's support and collaboration was reiterated towards eradication of child labour.