Three Employers’ Organizations Launch Their New Websites

All three websites – in Armenia, Georgia and Kazakhstan – were developed with the expertise and know-how of the International Labour Organization (ILO).

News | 11 November 2021
The work was organized in two phases. The first phase included consultancy and advice by an experienced PR and communication specialist from an employers’ organization. The specialist demonstrated best practice examples on the content and visual aspects of the most effective EO websites. This also included the ‘do’s and ‘don’t’s about the website, to ensure that the EOs don’t make choices about the website which they would not be able to undo later.

The three EOs learned how to develop a website map, how to make key content, technical and architecture decisions regarding the website and its key visual and aesthetical aspects.

The result of the first phase were three comprehensive documents called “the concept of the website” which then guided the work of the web developers.

 In the second phase, the ILO has helped to hire the best available local web developers. Not only they developed the websites according to the agreed concept but also provided training for the EO secretariat on how to update and use the website and compiled ‘user manuals’ for their maintenance.

To ensure smooth website operation, the developers will provide the ‘after launch’ service support for the first several months.

Now the websites of the Republican Union of Employers of Armenia (RUEA) ,  the Georgian Employers’ Association, and the National Confederation of Employers (Entrepreneurs) of the Republic of Kazakhstan are fully operational. In the Pubications sections you will also find various reports and prochures prepared with ILO support.

Vladimir Curovic, Senior Specialist in Employers’ Activities at the ILO Office for Eastern Europe and Central Asia, is very satisfied with the results: “The new websites will help these employers’ organizations increase their visibility, which is a very important thing for the developing organizations.”