Healthy life
Communicating CHANGE: Behaviour change communication (BCC) strategy for CHANGE, e-learning modules and reference CD
CHANGE is a comprehensive workplace health and wellness campaign under the healthy lifestyle in the workplace programme that aims to enable young professionals to make healthy choices to improve their well-being and overall performance.
Change is designed to positively communicate even the most horrific reality of the health domains covered. The behaviour change communication (BCC) strategy for CHANGE is not to scare workers rather, it is designed to encourage them to know more, to assess their own risky behaviours and to act on protecting themselves from acquiring or developing so called lifestyle diseases.