A young entrepreneur builds an innovative business from traditional food

As part of the joint UN programme, the ILO provides an entrepreneurship training to help youth and other vulnerable groups to build and improve their businesses in the midst of pandemic.

Feature | Kupang, East Nusa Tenggara, Indonesia | 23 September 2021
Devaart Rescy Jonathan Manu or Epang proudly shows his organic products from Moringa plants
Devaart Rescy Jonathan Manu, or who is usually called Epang, never thought that at the age of just 18 years old, he can run a profitable business. Currently, Epang and his three brothers are jointly running the business of processing Moringa leaves and seeds. Carrying the name “Moringa House”, they process Moringa leaves into Moringa teas and flours, and turn the Moringa seeds into pure oils with a high selling value.

My business supports local government programme on the cultivation of Moringa plants. In fact, according to the research I read, it can help to prevent stunting that is very high NTT."

Devaart Rescy Jonathan Manu or Epang
How is Epang, who just finished his high school education a few months ago, able to start his business? It all started with a single question on a registration form. Epang was one of the participants in the Training of Entrepreneurship held in Kupang, East Nusa Tenggara (NTT).

The training, organized by the Consulting Institution for the Empowerment of Small Medium Enterprises and Cooperatives (LKP UKMK), is part of the Employment and Livelihood project, a joint United Nations (UN) project in Indonesia in which the ILO is one of the four UN agencies involved.

“Through this joint project, we are providing trainings in entrepreneurship and business development for vulnerable groups who are affected by the COVID-19 pandemic, especially in the Eastern regions of Indonesia including NTT,” said Budi Maryono, ILO’s Programme Officer for Entrepreneurship. “Through the training, groups of women, villagers, refugees, people with disabilities, people with HIV and youth groups of Epang’s age were trained online to increase their income earned from their new or existing businesses.”

The question that sparked the idea for the birth of Moringa House was: “Do you have a business idea?” This question ignited Epang’s entrepreneurial spirit, inspiring him to start an agricultural business. The idea also reminded him about the research equipment his father had.

“My father has a complete set of tools that he has not used for a long time. Rather than leaving the tools unused and broken, I’d better use them to make money, right?” he said with a smile as he cleaned the oil squeezer given to him by his father.

So, why Moringa? For Epang, Moringa is a traditional plant that have been used by people of NTT for generations. Moringa, known for its richness in minerals and vitamins, is commonly used in daily cooking or consumption.

“We call this plan a miracle plan. My business supports local government programme on the cultivation of Moringa plants. In fact, according to the research I read, it can help to prevent stunting that is very high NTT,” he said enthusiastically.

Through this joint project, we are providing trainings in entrepreneurship and business development for vulnerable groups who are affected by the COVID-19 pandemic, especially in the eastern regions of Indonesia including NTT."

Budi Maryono, ILO’s Programme Officer for Entrepreneurship
Epang has learned a lot of knowledge from the entrepreneurship training. From various skills that he learnt during the three-day training on how to start and improve the business, he seriously took the sessions on calculating unit costs and marketing. According to him, these two topics were very beneficial in helping him start the business. “Setting-up the right prices and conducting promotions are key for my new business,” he added.

Epang immediately applied what he learnt by opening a house for drying Moringa leaves two weeks after the training. Together with his brothers, and assisted by his father, they hey process Moringa leaves and seeds into teas, flours and pure oils. They also obtained insights from a researcher who did a thesis research on Moringa.

Under the slogan “Nature-based Ingredients”, Moringa House is now doing online marketing. These organic products without no preservatives have attracted customers. In addition to online customers, Epang tries to reach local customers by selling his products at a supermarket near his house.

The Moringa House can now reach a turnover of Rp 500,000 to 1 million per week. Epang hopes that his business will continue growing so that he can open job opportunities not only for his family but also for people of NTT. He also hopes that more young people can participate in preserving the food, culture and local wisdom of NTT.

“I am proud to be able to take part in utilizing the local potential and wisdom. For me, the main capital for the future is determination and willingness to learn,” stated Epang, closing the conversation that afternoon.