Report on media assessment of mass communication about child labour

As part of its awareness raising component, ENHANCE is planning to implement a mass media awareness campaign, addressing the general public both at a national level and in the three selected project areas - Hanoi, Ho Chi Minh City and An Giang. The assessment examines how the issue of child labour is represented in the Vietnamese mass media, and makes recommendations for how public awareness could be raised to gain public attention onto the issue. The overall aim is to identify features and goals for ENHANCE project’s upcoming mass media awareness campaign.