Impact brief, Issue 12

Trade Accelerator for Young Entrepreneurs in Morocco

International Trade Centre, Morocco

Short description

The International Trade Centre (ITC), a joint agency of the World Trade Organization and the United Nations, launched the Youth and Trade Initiative in 2015. The Initiative promotes export strategies for youth-led businesses and was originally piloted in Morocco through a partnership with the Association Marocaine des Exportateurs (ASMEX). The ITC worked with Taqeem to design a fully-fledged monitoring and evaluation (M&E) system for the project, in order to measure and assess the impacts of providing a set of tailored services to youth-owned SMEs. This brief underlines the benefits of using web-based systems for facilitated M&E. The ITC envisages that the Youth and Trade Initiative will build the capacity of youth-led SMEs to gain a sustainable presence in international markets.