Case Brief #12: Equity Insurance Agency

Equity Insurance Agency (EIA) is a subsidiary of the Equity Group, a large financial services conglomerate headquartered in Nairobi with over 12 million customers in 6 countries. The insurance agency was established with the objective of addressing the insurance needs of Kenyans across a wide range of income levels. The agency partners with insurance companies to offer a wide range of insurance products through a bancassurance model.