ILO Home
Volver a la página de entrada
Site map | Contact us English | Français

Base de datos CISDOC

ID (ISN) del documento111565
Número CIS 11-0281
ISSN - Título de la serie 0169-8141 - International Journal of Industrial Ergonomics
Año 2010
Número de serie
Autor(es) Bendak S., Al-Saleh K.
Título The role of roadside advertising signs in distracting drivers
Información bibliográfica 2010, Vol.40, p.233-236. Illus. 17 ref.
Resumen The objective of this study was to evaluate the effects of roadside advertising signs on driving performance. It was conducted in two parts: A simulated drive and a questionnaire survey. Twelve volunteers participated in the simulated drive on two otherwise identical paths with the difference that one had roadside advertising signs and one had none. Driving simulator results revealed that two driving performance indicators, drifting from lane and recklessly crossing dangerous intersections, were significantly worse in the path with advertising signs. Three other performance indicators (number of tailgating times, overspeeding and turning or changing lanes without signaling) were also worse in the presence of advertising signs, but the difference was not statistically significant. 160 drivers responded to the questionnaire. Half of the respondents indicated being distracted at least once by roadside advertising signs. Moreover, 22% indicated being put in a dangerous situation due to distraction caused by such signs. Implications of these findings are discussed.
Descriptores (primarios) conductores; carteles visuales; rendimiento cognitivo; transporte por carretera; factores de riesgo
Descriptores (secundarios) Arabia Saudita; actividades sensomotoras; encuesta por cuestionario; valoración estadística
Tipo de documento D - Artículos periódicos
Tema(s) Ergonomia, organización del trabajo
Broad subject area(s) Fisiología, ergonomía
Navegación por categoria(s) Ergonomics
Road transportation