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Document ID (ISN)111565
CIS number 11-0281
ISSN - Serial title 0169-8141 - International Journal of Industrial Ergonomics
Year 2010
Convention or series no.
Author(s) Bendak S., Al-Saleh K.
Title The role of roadside advertising signs in distracting drivers
Bibliographic information 2010, Vol.40, p.233-236. Illus. 17 ref.
Abstract The objective of this study was to evaluate the effects of roadside advertising signs on driving performance. It was conducted in two parts: A simulated drive and a questionnaire survey. Twelve volunteers participated in the simulated drive on two otherwise identical paths with the difference that one had roadside advertising signs and one had none. Driving simulator results revealed that two driving performance indicators, drifting from lane and recklessly crossing dangerous intersections, were significantly worse in the path with advertising signs. Three other performance indicators (number of tailgating times, overspeeding and turning or changing lanes without signaling) were also worse in the presence of advertising signs, but the difference was not statistically significant. 160 drivers responded to the questionnaire. Half of the respondents indicated being distracted at least once by roadside advertising signs. Moreover, 22% indicated being put in a dangerous situation due to distraction caused by such signs. Implications of these findings are discussed.
Descriptors (primary) drivers; visual displays; cognitive performance; road transport; risk factors
Descriptors (secondary) Saudi Arabia; sensorimotor activities; questionnaire survey; statistical evaluation
Document type D - Periodical articles
Subject(s) Ergonomics and work organization
Broad subject area(s) Physiology, ergonomics
Browse category(ies) Ergonomics
Road transportation