TVET awareness campaign

ILO supports the Ministry of Education to introduce awareness campaign for TVET enrolment

In 2021, the ILO Skills 21 project funded by the European Union supported the Directorate of Technical Education (DTE) in consultation with TVET institutes to develop a campaign strategy and plan for a continuing TVET awareness campaign to increase the popularity of TVET among young people.

Feature | Dhaka | 13 March 2023
Minster of Education Dr Dipu Moni is receiving the campaign materials   © ILO
This National TVET Awareness campaign has successfully been implemented till date by DTE and the TVET institutes in all divisions of Bangladesh, supported by the ILO Skills 21 project and funded by the European Union.
In the closing ceremony of the TVET Awareness Campaign held today 13 March 2023 in Dhaka, the Education Minister Dr. Dipu Moni was present as the Chief Guest. She received all the campaign tools and materials on behalf of the Education Ministry to continue the campaign to increase the youth enrolment in TVET institutes.

Dr. Dipu Moni, Minister of Education commended the campaign approach and results achieved, and she urged DTE, the TVET institutes and local stakeholders to continue the campaign, as the country needs a skilled workforce for economic development and TVET is instrumental to achieving this objective. ‘’This campaign approach effectively raises public awareness of the importance of technical education and boosts TVET enrolment figures from all wakes of society,’’ she added.

Tuomo Poutiainen, ILO Country Director for Bangladesh emphasised the importance of the Government’s continuation and expansion of the TVET awareness-raising campaign nationally and in TVET institutes in order to enhance public understanding of the importance of skilled employment and to increase the appeal of TVET to young people in order to increase TVET enrolment. He pointed out that the ILO Skills 21 project support to the Government, financially supported by the EU had enabled the development, piloting and implementation of the campaign from 2021-2023 and that the ILO now looks to the Government to continue this ongoing TVET awareness-raising campaign at national and local level, applying the communication tools and the capacities built in the TVET institutes and in other local stakeholders. He added that ‘’the campaign should continue at regular intervals in all TVET institutes, particularly during their enrolment periods. This will require the TED and DTE, to do annual campaign planning and budgeting.
  © ILO

Maurizio Cian, Head of Cooperation, European Union Delegation to Bangladesh stated that ‘the EU provides financial support for Bangladesh TVET sector reform in order to among other enhance skilled job opportunities for youth and change public perception of TVET. ‘‘
‘EU will be pleased to follow the campaign upscale further to all TVET institutes in Bangladesh with intensified campaigning during TVET enrolment periods. The freely available strategy guidance, communication materials, etc. will help other TVET institutes undertake this campaign in their own institutes,” he added.

With the multi-dimensional approach of national campaigning online and in electronic and social media, community mobilisation and TVET institute-level showcasing, the TVET campaign has so far reached some 1.5 million at divisional and community level all over the country.

The TVET campaign was conducted by the TVET institutes, local officials, employers and community members. It showcased the modern TVET system which delivers skills training in demand by industry to the youth for skilled employment and decent wages.
The campaign strategy and action plan along with all the campaign materials are uploaded to DTE’s website. These campaign resources may freely be accessed and used by any TVET institute in Bangladesh.