Towards sustainable tourism in Albania’s Vjosa River Region

An analysis of the key constraints and opportunities to create more and better jobs in the region around Europe’s last wild river

This is a market systems analysis of the tourism sector in the upper basin of the Vjosa River, “the last wild river in Europe”. This study analyses the tourism market in the Gjirokastra region, including its key constraints and their causes. It concludes with a series of potential interventions that, if implemented, could create more and better employment opportunities for women and young people in the Gjirokastra region.