Introduction of “Know About Business” at the Development and Employment Fund

The project works towards the national priority of reducing poverty and youth unemployment and facilitating young Jordanians’ entry to the labour market.

Summary

The project works towards the national priority of reducing poverty and youth unemployment and facilitating young Jordanians’ entry to the labour market. It falls within the framework of the ILO Decent Work Country Programme (DWCP) for Jordan (2011-2015) under Priority 3: “Employment promotion strategies for young men and women are enhanced.”

The project is implemented with the Development and Employment Fund (DEF) – the project donor and counterpart. The Know About Business (KAB) programme will be piloted in training centres under the Vocational Training Centre (VTC). Entrepreneurship and business skills taught in KAB will enable students to establish a sustainable business using their acquired vocational skills. KAB graduates could, at a later stage, become beneficiaries of DEF’s financial services.

The objectives of the KAB training programme are to:
  • Create awareness of enterprise and self-employment as a career option for trainees.
  • Develop positive attitudes towards enterprise and self-employment.
  • Provide knowledge and practice of the required attributes and challenges for starting and operating a successful enterprise.
  • Prepare trainees to work productively in Small and Medium Enterprises (SMEs).

Objectives

The project contributes to fostering an enterprise culture in Jordan by promoting entrepreneurship education among youth. It aims to test and assess Know About Business as an entrepreneurship education curriculum for young Jordanian women and men enrolled in vocational training courses delivered at the Vocational Training Corporation.

Activities

  • Adapt KAB materials to the local socio-economic context.
  • Train VTC teachers and DEF officials to become KAB facilitators. 
  • Pilot-test KAB at the VTC and DEF by conducting a pre-questionnaire to be filled by the students to evaluate their awareness of and their personal attitudes towards entrepreneurship. 
  • Based on the pilot implementation of the KAB and the completion of the programme requirements, certify teachers as KAB National Facilitators. 
  • Enable national roll out and integration of KAB as an entrepreneurship education programme in the national curriculum.

Outcomes

  • KAB curriculum introduced at the Vocational and Training Corporation 
  • KAB training capacity in Development and Employment Fund and the Vocational Training Corporation 
  • Certification of approximately 25 vocational teachers (men and women) as KAB National Facilitators
  • KAB delivered to approximately 400 male and female students

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