HIV/AIDS Behaviour Change Communication – A toolkit for the workplace (in Russian)
To address the objective of reducing HIV/AIDS risk behaviours among workers, the ILO has collaborated closely with Family Health International to build upon FHI’s expertise and experience to develop a Toolkit on behaviour change communication adapted to the dynamics of the workplace. Behaviour change communication (BCC) is an interactive process that helps to understand the target population, develop a focused strategy, and produce tailored messages, which are delivered using a variety of communication channels to promote positive behaviour. The Toolkit provides a step-by-step approach, emphasizing prevention through education, gender awareness and practical support for behaviour change. Its intended users are government authorities, employers’ and workers’ and their organizations, businesses, ILO/AIDS National Project Coordinators, national BCC consultants and collaborating NGOs.