SIRA mobile application links migrant returnees with employers

ILO launches the SIRA mobile application to match the demand and supply of low and semi- skilled workers to the labour market in Ethiopia.

Press release | 26 December 2018
ILO News (Addis Ababa): SIRA application, which was developed by ILO in collaboration with the Ministry of Labour and Social Affairs (MOLSA) offers job opportunities in the Palms of Migrant Returnees. The app will link returnees and employers (public and private) in the low and semi-skills occupations. The Sira mobile phone was presented in an event organized at Hilton Addis on December 26, 2018.

The app complements the comprehensive psychosocial, social and economic assistance that ILO in collaboration with the Ministry of Labour and Social Affairs (MOLSA) has been providing to returnees from the Kingdom of Saudi Arabia, through its EU funded, “Support to the reintegration of returnees in Ethiopia” project (2015-2018).

“Sira” aims to address the mismatch between job seekers and employers focused on low and semi-skill occupations. The app aims to facilitate an easy access for returnees and other members of the community to suitable and decent job opportunities beyond the project life. It allows employers to post vacancies and search for potential candidates, while job seekers can search or subscribe for job alerts, and upload and update their information on the platform. The app has a user-friendly interface and adheres to platform specific UI standards provided by Apple and Google respectively, hence available on Android and iOS devices. “Sira” takes into consideration the educational levels of users, and supports Amharic and English languages. While it works in setting of limited internet access, the app can also be used offline, to enable employers and job seekers access previously downloaded data.

The 4–year ILO project “Supportthe reintegration of returnees in Ethiopia” has been instrumental to develop SIRA. During the launch of the application, which also  doubled with the project phase-out ceremony, Ms. Aida Awel, Chief Technical Advisor stated, 

“We are confident that this application will address the gap in the demand and supply side of low and medium skilled labour, reduce the cost of recruitment and allow returnees to seek out employment opportunities that best suit their needs”.

The job-matching and information platform has been made available through a web based portal and a 6689 call center. This initiative is a product of the collaboration between ILO and 251 Communications and Marketing PLC. For more information please visit the following
 Project page: cooperation/WCMS_402981/lang--en/index.htm

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