Activating Media in Combating Child Labour
| Time-frame |
Donor(s) |
Duration: 2 years
Starting date: July 2003 |
NORAD
German Funding
Government of Pakistan (Free air time on
state-run television and radio channels) |
In July 2003, IPEC, together with the Ministry of Information and Broadcasting and its corporate agencies,
Pakistan Television (PTV) and Pakistan Broadcasting Corporation (PBC), launched a two-year project,
titled Activating Media in Combating Child Labour. This project aims at undertaking the capacity building
of media managers, and national television and radio producers to produce media products such as
plays, drama serials, talk shows, discussion fora, and songs and jingles on child labour issues. A project
coordinating committee led by the Secretary of Information, and including representatives of the Ministry
of Labour and the National Commission on Child Welfare and Development, the managing director of
Pakistan Television, and the general manager of Pakistan Broadcasting Corporation, has been formed
to oversee the project's activities. A project creative team has also been constituted for programming.
The team includes programme directors from television and radio, and representatives of the Ministries
of Labour and Information. The media project is an integrated part of the project of support for the national
Time-Bound Programme (TBP) on the worst forms of child labour. Its main role consists of highlighting
the concerns about the worst forms of child labour in the media. Various production houses in the private
and public sectors are developing media products that will be aired from the last quarter of 2004.
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