Activating Media in Combating Child Labour
| Time-frame |
Donor(s) |
Phase I
Duration: 8 months
Starting date: May 2002
Ending date: February 2003
Phase II
Duration: 3 years
Starting date: August 2006
Ending date: August 2009 |
Government of Norway
Government of Norway |
Phase I
A massive awareness raising campaign at the national and local level was launched through the joint Media Project of ILO-IPEC and the Ministry of Information and Broadcasting in 2003.
This project utilizes national media i.e. TV, Radio and the Press to disseminate information on the worst forms of child labour to raise public awareness against child labour and to try to motivate the public to take action against it. Sectors highlighted in this project are surgical instruments, glass bangles, tanneries, coal mines, rag pickers/scavengers, deep sea fishing, bonded labour/brick klin workers, child trafficking, carpet weaving and child domestic workers. A media network was established throughout the country to write on child labour issues. As a result, 221 articles were published in various leading newspapers, 402 media managers were sensitized through capacity building training workshops.
Phase II
Following an evaluation of Phase I of the project, it was strongly recommended that the project should continue for another three years into Phase II. This phase has four substantive components including:
- social mobilization through mass awareness-raising;
- capacity building of media personnel;
- establishing a media network/coalition; and
- institutionalization of project sustainability.
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