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12. What is the main function or key purpose?
The main function or key purpose is the starting point from which the functional map is developed. It is the point from where productive functions successively derive, with the logic of “what needs to be done to achieve this?”
The key purpose describes the reason for being of the productive activity, enterprise or sector, depending on the level at which the analysis is being conducted. Its description should be as succinct as possible. The typical ornaments of statements of mission used in papers related to enterprise policies definitions should definitely be avoided.
Some examples of key purpose in functional analysis
“Produce and commercialise paper according to customer needs.”
“Look for, process and sell red and white meat and meat products to satisfy
customer needs.”
“Carry out works that satisfy customer needs complying with the laws
and regulations in force.”
“Provide banking services that satisfy the financial –and related– needs
of customers on a regular basis.”
“Create, supply and broadcast electronic radio, cinema and TV productions
for the general public and specific audience.”
“Produce and process wool for the national and world market.”
“Operate services of competency-based technical education and training.”
Usually, the key purpose is written with the verb that describes the action performed on a certain object (the product obtained) and it ends up by stating a condition related to the function described.
The key purpose describes what needs to be achieved. It focuses on showing the results of the productive activity under analysis.
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