Brasil. SENAI. Responsabilidade social em empresas industriais brasileiras. Brasilia, 2006. 74p. il.

 

Nowadays, social responsibility is one of the essential commitments of enterprises, entrepreneurs and every citizen. It is a concept that is implicit in SENAI's creation and it is a current value in constant increase in Brazilian society.

This publication, which was a great effort from SENAI, presents the results of the Research on Corporate Social Responsibility conducted on 440 industries of 15 states that have different sizes and belong to different business sectors.
The purpose is, on one hand, to reflect the perception that the industrial community has over the issue of social responsibility. On the other, it seeks to promote a debate on the position of the Institution regarding this important area of organisational management.

The study highlights that formal actions of corporate social responsibility are scarcely representative of their importance as a programme that favours the institutional image, promotes considerable social and economic benefits and substantial competitive advantages. Several enterprises interviewed carry out significant work in this field and they admit that apart from the competitive advantages that social responsibility adds, many social inequalities can be minimized, thus facilitating the creation of a fairer and more equitable society.

SENAI's challenge in this area is to place its expertise at the service of those who wish to develop actions in this field, by supporting initiatives, training people and offering technical advice.

For further information please visit: http://www.senai.br

 

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