‘Nekolera Gyange’ (I run my own business) found instant success with advertisers by selling the programme as a unique opportunity to target the businesses that are significant consumers of raw materials, tools and component, and the major wholesalers, retailers and transporters of the vast majority of domestic and industrial products. They sold the programme to the MSE audience by creating a lively mix of small business news, live debate, interviews with exposés on issues on corruption, illegal practices, grassroots politics and unfavourable government policies.

On evaluation of the programme it was seen that 39% of MSEs in central Uganda were regular listeners, and 89% of MSEs who had listened to the programme rated it as being either good or very good. In addition 67% of listeners stated that the programme had benefited their businesses with 19% citing improvements that had led to them employing more staff. The programme also provided important opportunities for MSEs to raise and discuss issues directly related to job quality including fire safety in business areas, sanitation in markets and harassment of women in catering businesses. Policy makers also stated that the programme was having a direct influence on policy decisions at senior government, ministerial and local government levels. For example, a nationwide ban on milk sold in jerry cans was reversed after the programme highlighted the potential impact on thousands of entrepreneurs who have invested in the business. The Uganda Revenue Authority was forced to review its tax collection procedures and undertake public awareness to try and stop illegal tax collection by bogus officials. Following a ban on fish exports due to fish poisoning the programme publicised the efforts of the fisheries authorities in policing new codes of conduct. The fishermen began to see the officers as their allies in avoiding another fish export ban, whereas in the past they had been viewed as the reason for the ban.