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1234 ADVERTISING AND PUBLIC RELATIONS DEPARTMENT MANAGERS
 


    Advertising and public relations department managers plan, direct and coordinate the advertising, public relations and public information activities of the enterprise or organisation, under the broad guidance of the directors and chief executives, and in consultation with managers of other departments or sections.

    Tasks include -

    (a) planning, directing and coordinating the advertising and public relations activities of the enterprise or organisation;

    (b) negotiating advertising contracts with officials of newspapers, radio and television stations, sports and cultural organisations and advertising agencies;

    (c) planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organisation;

    (d) planning and managing fund-raising activities for educational, humanitarian and other non-profit-making organisations;

    (e) controlling expenditure and ensuring the efficient use of resources;

    (f) establishing and directing operational and administrative procedures;

    (g) planning and directing daily operations;

    (h) overseeing the selection, training and performance of staff;

    (i) representing the department in its dealings with other parts of the organisation or with outside bodies;

    (j) performing related tasks;

    (k) supervising other workers.

    Examples of the occupations classified here:

  • Department manager, advertising

  • Department manager, public relations


   
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 Updated 16 September 2004, by VA.