|
|
|
1233 SALES AND MARKETING DEPARTMENT MANAGERS |
|
Sales and marketing department managers plan, direct and
coordinate the sales and marketing activities of the enterprise
or organisation, under the broad guidance of the directors and
chief executives, and in consultation with managers of other
departments or sections.
Tasks include -
(a) planning, directing and coordinating the sales and
marketing activities of the enterprise or organisation;
(b) planning and organising special sales and marketing
programmes based on sales records and market assessments;
(c) determining price lists, discount and delivery terms, sales
promotion budgets, sales methods, special incentives and
special campaigns;
(d) controlling expenditure and ensuring the efficient use of
resources;
(e) establishing and directing operational and administrative
procedures;
(f) planning and directing daily operations;
(g) overseeing the selection, training and performance of
staff;
(h) representing the department in its dealings with other
parts of the organisation or with outside bodies;
(i) performing related tasks;
(j) supervising other workers.
Examples of the occupations classified here:
- Department manager, marketing
- Department manager, sales
|
|
|