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1233 SALES AND MARKETING DEPARTMENT MANAGERS
 


    Sales and marketing department managers plan, direct and coordinate the sales and marketing activities of the enterprise or organisation, under the broad guidance of the directors and chief executives, and in consultation with managers of other departments or sections.

    Tasks include -

    (a) planning, directing and coordinating the sales and marketing activities of the enterprise or organisation;

    (b) planning and organising special sales and marketing programmes based on sales records and market assessments;

    (c) determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and special campaigns;

    (d) controlling expenditure and ensuring the efficient use of resources;

    (e) establishing and directing operational and administrative procedures;

    (f) planning and directing daily operations;

    (g) overseeing the selection, training and performance of staff;

    (h) representing the department in its dealings with other parts of the organisation or with outside bodies;

    (i) performing related tasks;

    (j) supervising other workers.

    Examples of the occupations classified here:

  • Department manager, marketing

  • Department manager, sales


   
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 Updated 16 September 2004, by VA.