Using benefit cost calculations to assess returns from apprenticeship investment in India: Selected SME case studies

This document presents a method, a social marketing tool, which gives the empirical evidence that there is a business case for apprenticeships and can be utilized to promote apprenticeships.

This report discusses five case studies, where senior managers from five enterprises were interviewed to assess the costs and benefits of the apprenticeships they provide. A semi-structured questionnaire was pilot tested and the feedback provided by these enterprises led to the refinement of the approach, based on which larger and representative surveys can be conducted. The case studies stem from industries such as the light and heavy manufacturing sector and retail and hotel industry and include short and long term formal apprenticeships.