Good Practice

P&B Outcome 17 (Discrimination in employment and occupation is eliminated) - Final evaluation

Good Practice Description

This campaign, supported through the BASIC initiative, is illustrative of how efforts at public engagement on these issues can be effective means of starting a conversation. Having a visible campaign, where messages about equality are directly observable to people going about their daily lives, can generate interest and discussion on the issues, especially within the general public, and is a vital step towards progress.

A 2015 study supported by the ILO in El Salvador revealed that women tended to opt for shorter technical careers, due to family-and reproduction-related factors, which also increased the gender wage gap in the country.

In order to address this, three institutions, the Ministry of Labour and Social Welfare, the Salvadoran Institute for the Advancement of Women (ISDEMU) and the Salvadoran Institute of Vocational Training (INSAFORP), launched a campaign: “Decídete a Crecer, combatiendo los estereotipos de género en la formación profesional y el empleo” (“Decide to grow – combatting gender stereotypes in vocational training and employment”).

The aim of the campaign was to sensitize the population about the importance of training spaces for training and employment where equality is promoted and discrimination is eliminated.

Starting in 2015, the three institutions held monthly meetings to agree on the content and management of the report, in a participatory manner which involved focus groups with the local population. The campaign was launched publicly in 2016, and received extensive media coverage. Signs and posters promoting gender equality in the workplace, in terms of pay equity, importance of work, and non-discrimination, were clearly visible throughout the country, for example, on sides of buildings and on public buses.

The PRIDE Project showed that conducting and disseminating research on rights issues, could lead to open dialogue around these issues and create an impetus for change.

Placing LGBT rights within a context of promoting diversity and equality, at the workplace, and/or as an issue of fundamental rights facilitates buy-in to the Project on the part of constituents