Improve your business. Basics. International edition

Few publications are simple and clear enough to be easily understood by people with little or no business training, and yet still communicate the basic management skills required by entrepreneurs to run small businesses successfully. Improve Your Business : Basics fills that gap. This new international edition, drawing on more than a decade of operational experience, deals with various topics related to small-entreprise development such as training, business counselling, monitoring and evaluation, and networking. Providing useful management skills needed for profitability in a competitive environment, this book is a comprehensive, practical guide for entrepreneurs.