Launch of Social Marketing Campaign for Responsible Working Practices

Press release | 01 November 2012

The International Labour Office Jakarta

PRESS RELEASE (in translation)

Jakarta, 1 November 2012 – The International Labor Organization (ILO), through its Jakarta office, conducts a workshop with the theme, “If We Are Together, Business will be more Productive—Effective Ways, Tips and Tricks toward a High-Productivity SME” (“Bersama Lebih Produktif – Cara jitu dan Tips-Trik Menuju UKM Berproduktivitas Tinggi”). This workshop serves as an introduction to Responsible Workplace Practices to SMES. The workshop is divided into several sessions. Those sessions consist of a description session, a group discussion session, and an interactive/motivational session.

This activity serves as the beginning of a social marketing campaign regarding Responsible Workplace Practices (RWP) that is conducted by ILO-SCORE Indonesia. SCORE is a training program exclusively designed to disseminate, educate, and train SME practitioners to apply Responsible Workplace Practice. The end goal of this training is to increase productivity and competitiveness in a sustainable manner, and simultaneously improve working conditions.

ILO is conducting a social marketing campaign to SME practitioners in Indonesia, with a focus in Jakarta and Makassar. The aim of the campaign will be to stimulate the desire to improve workplace conditions (relating particularly safety and health) and to alter attitudes regarding teamwork in the workplace, in the goal to become a better and more productive company.

The central theme of the campaign will be SUCCESS IS OURS. (SUKSES MILIK BERSAMA). It will involve a combination of print media - posters, brochures, and flyers - plus a weekly talk show in SMART FM radio every Thursday at 16.00 WIB. The talkshow commences on November. In the social media platform, it will be available on twitter: @SCORE_Indonesia and facebook: Score Indonesia.

This campaign is an ILO-SCORE Indonesia program, conducted by the ILO Jakarta Office and supported by the Swiss Confederation (SECO), NORAD, and constituents ranging from the Ministry of Manpower and Transmigration of the Republic of Indonesia, the Indonesian Employers Association (APINDO), the Indonesian Labor Union (Serikat Pekerja Indonesia), and Dharma Bakti Astra Foundation (Yayasan Dharma Bakti Astra).

For further information, please contact:

Januar Rustandie

National Project Manager of ILO-SCORE Indonesia

Phone: 021 391 3112 ext. 118; Mobile: 0856 970 58811