In Viet Nam, ILO-IPEC’s Time-Bound Programme (TBP) has been working actively with the Ministry of Labour, Invalids and Social Affairs (MOLISA), tripartite partners and many other actors at both central and local level who can together with ILO-IPEC create positive changes in the fight against child labour in Viet Nam. Among all activities of the TBP Programme, awareness raising, advocacy and social mobilization are placed in the cross-cutting component and are considered of great importance. The annual commemoration of the World Day against Child Labour in Viet Nam is among the project’s planned communication activities with the aim to make the issue of child labour and its specific themes each year widely known to the public in general and to certain targeted actors in particular.
The communication campaign is to commemorate the World Day against Child Labour 2011 in Viet Nam and will include a series of activities, targeted at different audience groups including:
- Organising a drawing competition with topics related to child labour among students of primary and secondary schools (focus on the age group of 9-15) in 5 project provinces/cities: Ha Noi, Ninh Binh, Lao Cai, Quang Nam and Dong Nai;
- Producing a TV spot (30-45 seconds) for advocacy on child labour, which is broadcasted daily in the News programme (News at 7.00 p.m. on Viet Nam Television, channel VTV1) during the whole week of 6-12 June;
- Producing a documentary film on child labour with a focus on hazardous child labour, which is broadcasted on television at central level and in five provinces of the project sites;
- Having child labour as the main topic in a popular gameshow in Viet Nam, namely “Miraculous Conical Hat”. The gameshow will be broadcasted on a popular nation-wide entertainment channel (VTV3) right before the World Day June 12.
- Organising a forum in Hanoi to once more ensure that the target audience of the forum, which consists of different concerned ministries and their branches, institutions and organizations such as the Employers’ organizations (VCCI/VCA), the Workers’ organisation (VGCL), Vietnam Women Union, Vietnam Youth Union, INGOs/NGOs, Embassies, media agencies, teachers and pupils, etc., to understand the intended communications messages. This forum also aims to reinforce the commitment of different actors to combat child labour and the collaboration approach to combat child labour. It is also supposed to be one of the activities that helps to place the child labour issue on the political agenda of targeted ministries and branches, institutions, organizations, etc.
Ms Maria Rodriguez
Chief Technical Advisor
Project of Support to the National Time-Bound Programme on the Ellimination of the Worst Forms of Child Labour
Tel: (84-4) 37341061 ext 101