Rural women’s entrepreneurship is “good business”!

Rural women increasingly run their own enterprises, yet their socio-economic contributions and entrepreneurial potential remain largely unrecognized and untapped. They are concentrated in informal, micro-size, low productivity and low-return activities. Enabling and gender responsive policies, services and business environments are crucial to stimulate the start up and upgrading of women’s businesses and thereby help generate decent and productive work, achieve gender equality, reduce poverty and ensure stronger economies and societies.

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