|Document ID (ISN)||103043|
|ISSN - Serial title
||0925-7535 - Safety Science
|Convention or series no.
||Vecchio-Sadus A.M., Griffiths S.
||Marketing strategies for enhancing safety culture
||Aug. 2004, Vol.42, No.7, p.601-619. 21 ref.
||04-0040.pdf [in English]
||Promotional and marketing strategies can be effective tools for raising and maintaining the profile of occupational health and safety (OHS) within an organization. It is important to maximize the impact of health and safety promotions, and to ensure a consistent, desired message is conveyed. When developing OHS promotional campaigns, consideration should be given to identifying the target audience and the objective of the campaign. The aim is to keep employees focused in a positive and proactive way. Effective communication brings together people, processes, and systems. The challenge is to promote health and safety throughout all levels of the organization, and to find effective strategies such as published materials, displays, media, training and the Internet, to gain management commitment and employee involvement in the decision-making and problem-solving processes which are essential for achieving a positive safety culture. The benefits can go well beyond lowering the lost time injury rate, and can include economic and social gains.
||safety consciousness; safety and health campaigns; plant safety and health organization; safety programmes; psychology and sociology
||information dissemination; motivation; accident absenteeism; injuries; economic aspects; safety posters; role of management; workers' participation; safety officers; supply of information; safety and health training; frequency rates
||D - Periodical articles
|Country / State or Province||Australia|
|Broad subject area(s)
||General safety, health and conditions of work
Safety culture and safety consciousness