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Document ID (ISN)103043
CIS number 04-40
ISSN - Serial title 0925-7535 - Safety Science
Year 2004
Convention or series no.
Author(s) Vecchio-Sadus A.M., Griffiths S.
Title Marketing strategies for enhancing safety culture
Bibliographic information Aug. 2004, Vol.42, No.7, p.601-619. 21 ref.
Abstract Promotional and marketing strategies can be effective tools for raising and maintaining the profile of occupational health and safety (OHS) within an organization. It is important to maximize the impact of health and safety promotions, and to ensure a consistent, desired message is conveyed. When developing OHS promotional campaigns, consideration should be given to identifying the target audience and the objective of the campaign. The aim is to keep employees focused in a positive and proactive way. Effective communication brings together people, processes, and systems. The challenge is to promote health and safety throughout all levels of the organization, and to find effective strategies such as published materials, displays, media, training and the Internet, to gain management commitment and employee involvement in the decision-making and problem-solving processes which are essential for achieving a positive safety culture. The benefits can go well beyond lowering the lost time injury rate, and can include economic and social gains.
Descriptors (primary) safety consciousness; safety and health campaigns; plant safety and health organization; safety programmes; psychology and sociology
Descriptors (secondary) information dissemination; motivation; accident absenteeism; injuries; economic aspects; safety posters; role of management; workers' participation; safety officers; supply of information; safety and health training; frequency rates
Document type D - Periodical articles
Country / State or ProvinceAustralia
Subject(s)
Broad subject area(s) General safety, health and conditions of work
Browse category(ies) OSH training
Workers' participation
Safety programmes
Safety culture and safety consciousness
Psychological factors