These Guidelines are intended to provide practical advice to the media on how to promote positive, inclusive images of women and men with disabilities and stimulate a climate of non-discrimination and equal opportunity – in all levels of the economy and society – for disabled persons. It is intended for people working as editors, journalists, broadcasters, producers, programme makers and presenters. It is also relevant to people working as web editors, and content managers of social and interactive media platforms. It reflects a commitment by the ILO and the Government of Ireland, through its programme on development assistance, to promote inclusion and decent and productive work for people with disabilities globally.