Canva and ILO collaborate to build graphic design skills of women entrepreneurs
In August, the ILO Rebuilding Better project collaborated with Canva to support women entrepreneurs in Southeast Asia develop graphic design skills and improve their online marketing.

The workshops were organised by the ILO and J.P. Morgan project ‘Rebuilding Better: Fostering Business Resilience Post-COVID-19 project’ as part of training women entrepreneurs to stay resilient and eventually recover and thrive beyond the pandemic.

COVID-19 has skyrocketed the use of social media and online platforms for small businesses, and it is important to ensure that women entrepreneurs are not lagging behind in this area. A recent report by the International Finance Corporation (IFC) in collaboration with the e-commerce platform Lazada, found that “if the gap in sales between female and male vendors was closed, over US$14.5 billion could be added to Southeast Asian e-commerce market between 2025 and 2030”. The ILO-Canva partnership not only supports women entrepreneurs to recover from the pandemic but helps them cultivate skills that remains relevant with future market trends.
Participants expressed the timeliness of the workshops to their current businesses. “We need to use social media for our business because it is easy to use and we can reach more customers while we are all safe at home during COVID-19”, said an attendant.

“Women entrepreneurs can use social media to create awareness around their brand and to connect with customers but many struggle with content creation and how to differentiate themselves from competitors online. We hope that this session with Canva will enable women entrepreneurs to optimize their online presence and leverage digital and online platforms during COVID-19 and beyond.” said Sara Andersson, ILO Project Technical Officer for the Rebuilding Better project.
The sessions, as well as the competition, is part of an ongoing effort by the ILO to partner with digital platforms and bring their solutions to women entrepreneurs in an accessible and scalable manner.
For more information please contact:
Sara Andersson
Project Technical Officer
Email: andersson@ilo.org